AICE Media Studies

 First Scene The commercial will start off with Actor 1 running on a track. Powerade is a drink that was made for people who exercise and stay fit, especially athletic people. I chose to do an outdoor workout so that viewers understands that Powerade targets active people. It will be a close-up and tracking shot, however if that can not be accomplished it will be a wide shot. Second scene Actor 1 proceeds to build up a sweat by running up stairs or bleachers. This will be a low angle, mid shot. Third Scene After a long workout, Actor 1 takes out a Powerade drink and takes a large gulp from it. The Powerade logo will be facing the camera, so viewers who have never seen the drink know what it is. This will be a close-up shot. Fourth Scene As Actor 1 packs up and begins to leave holding the Powerade drink, they notice Actor 2 out of breath from exercising and dehydrated. This will be a mid shot. Fifth Scene Actor 1 takes out an extra Powerade drink from their bookbag. This will be a m...

 PROPS The target prop will be a Powerade bottle and other props will include a sports ball (basketball, soccer ball, football,etc) and towels. If our location is at the gym, exercise bands and weights may be used in the commercial.  COSTUMES Actor(s) will be wearing sportswear which will include running shoes, gym shorts or leggings, and a t-shirt, jersey, or a sports bra. Actor(s) hair will be put up into a ponytail or whatever style they would wear it when being active.  SCHEDULE 10/23/2020- Commercial Conventions for the Powerade commercial 10/23/2020- Props, Costumes, Schedule, Location, and Backup plan will be established 10/27/2020 -Storyboard will be created and established 10/28/2020-10/30/2020 - Necessary shots will be recorded for commercial 10/28/2020-10/30/2020 -Editing and finalizing for the commercial 11/6/2020- Reflection for the commercial LOCATION The location will be set at an outdoor area. It will be a basketball court or a track field. Actor(s) will e...

 I am doing a Powerade commercial where people are seen doing active and physical activities. These commercials consist of the Powerade drink itself, any sports ball(basketball,football,soccer ball,etc.), towels, etc. The people in the videos are usually have sweat dripping from their face and body due to the physical activities. They are wearing athletic clothing including leggings, high socks, sneakers, athletic shorts, etc. Powerade commercials target athletic people such as bodybuilders and sports athletes, however the fast-paced movements and music in their commercials encourages everyone to get out and be active. Convention and Codes used are their Powerade company name and their slogans "Power Through", "The power of love.", "There's power in every game.", "Go stronger for longer". When watching these commercials, anyone would be able to tell they are watching a Powerade commercial once they see their bottle or brand name. Their slogan...