Research blog: Commercial Conventions

 I am doing a Powerade commercial where people are seen doing active and physical activities. These commercials consist of the Powerade drink itself, any sports ball(basketball,football,soccer ball,etc.), towels, etc. The people in the videos are usually have sweat dripping from their face and body due to the physical activities. They are wearing athletic clothing including leggings, high socks, sneakers, athletic shorts, etc. Powerade commercials target athletic people such as bodybuilders and sports athletes, however the fast-paced movements and music in their commercials encourages everyone to get out and be active. Convention and Codes used are their Powerade company name and their slogans "Power Through", "The power of love.", "There's power in every game.", "Go stronger for longer". When watching these commercials, anyone would be able to tell they are watching a Powerade commercial once they see their bottle or brand name. Their slogans also take part in motivating viewers to exercise. Any athlete, famous or not, can be seen in these commercials to show their support of the brand.